The Academy

Rebranding Intelligent Thinking

A refreshed identity for our friends and long-term collaborators, The Academy. Intercity developed a playful and comprehensive brand system that utilises a bespoke hand-drawn typeface and a library of illustrated elements to help convey The Academy’s ethos of creativity. The ornate brain-mark design from our previous identity has been updated with a more contemporary approach, and illustrated iterations of it have been created to reference The Academy’s guiding Principles and Promises.

Our scope of work included the design and development of The Academy website, design of brand book The Academy Way, a series of typographic posters, credentials and presentation decks, various stationery documents and social media templates.

“Intercity has been a trusted partner since day one of The Academy. They’ve been the creators and custodians of our identity as we’ve grown and evolved, and the latest iteration perfectly captures our brand today, and sets it up for the future. I consider Intercity's team an extension of our agency, which is a result of the craft and care they put into the work. I could not recommend them enough, albeit I’d rather keep them as The Academy’s secret.”

Daniel Glover – Co-founder and creative director, The Academy

We worked with illustrator Neasden Control Centre to create a set of core illustrated elements for brand use, including the hand-drawn font, with multiple character alternates, and the library of illustrated marks and shapes. In addition, Intercity produced an extensive brand design guidelines document, outlining the brand elements and how they should be used.