Martha de Lacey

Identity for London-based Baker

Identity and website design/development for London-based sourdough baker, Martha de Lacey. We created a playful hand-drawn design concept – working with artist and illustrator Alec Doherty on the logotype, a portrait of Martha and Olive (Martha's dog), as well as a series of food-based illustrations and a sub-brand logo for #TheMuffKitchen. To sit alongside the illustrative elements of the identity, we also created a series of graphic awning-inspired patterns, paired with a clean typographic approach.

The project included the design and development of Martha's website, home of #TheMuffKitchen cooking school, with functionality including a member's area, quick filtering, sort-and-search recipes and the ability to collate personal recipe collections.