Martha de Lacey
Identity for London-based Baker
Identity and website design/development for London-based sourdough baker, Martha de Lacey. We created a playful hand-drawn design concept - working with artist and illustrator Alec Doherty on the logotype, a portrait of Martha and Olive (Martha's dog), as well as a series of food-based illustrations and a sub-brand logo for #TheMuffKitchen. To sit alongside the illustrative elements of the identity, we also created a series of graphic awning-inspired patterns, paired with a clean typographic approach.
![Intercity Martha de Lacey 9](https://intercitystudio.imgix.net/uploads/work/martha-de-lacey/Intercity_Martha-de-Lacey_9.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=0270d9af6211e20cbec620781700e90c)
![Intercity Martha de Lacey 8](https://intercitystudio.imgix.net/uploads/work/martha-de-lacey/Intercity_Martha-de-Lacey_8.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=5723b8e64d9a97e7fc19338c24f741e3)
![Intercity Martha de Lacey 7](https://intercitystudio.imgix.net/uploads/work/martha-de-lacey/Intercity_Martha-de-Lacey_7.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=d71243edea7e0a207e3e009acd00ef8a)
![Intercity Martha de Lacey 1](https://intercitystudio.imgix.net/uploads/work/martha-de-lacey/Intercity_Martha-de-Lacey_1_2022-12-21-132845_foyf.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=676741d4b5a9512ba8ae8041b2257d01)
![Intercity Martha de Lacey 2](https://intercitystudio.imgix.net/uploads/work/martha-de-lacey/Intercity_Martha-de-Lacey_2.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=34e62cdb7f3b9d5fdaf2f2f086520153)
![Intercity Martha de Lacey 3 2](https://intercitystudio.imgix.net/uploads/work/martha-de-lacey/Intercity_Martha-de-Lacey_3_2.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=7a552170548f591a9c028208cb95d1cc)
![Intercity Martha de Lacey 4](https://intercitystudio.imgix.net/uploads/work/martha-de-lacey/Intercity_Martha-de-Lacey_4.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=73e208868917ddf5c6a0defa707a27c4)
![Intercity Martha de Lacey 5 1](https://intercitystudio.imgix.net/uploads/work/martha-de-lacey/Intercity_Martha-de-Lacey_5_1.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=7735b3f82a0a67cb62b20d182ce4ae3e)
Related
![Intercity We The People 1](https://intercitystudio.imgix.net/uploads/work/we-the-people-are-the-work/Intercity_We-The-People_1.jpg?ar=3%3A2&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=c8cbe7ab9b0e4aaacd80120b9f0a5c05)
Foreground Projects
We The People
![Intercity Still Moving 1](https://intercitystudio.imgix.net/uploads/work/still-moving/Intercity_Still-Moving_1.jpg?ar=3%3A2&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=bb9cc8d04e93ac9faf9ea4cc68f6fb28)
Still Moving
Artist Collective Identity
![Intercity Website Antibodies 02](https://intercitystudio.imgix.net/uploads/work/antibodies/Intercity-Website_Antibodies_02.jpg?ar=3%3A2&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=1c65ea0c6fb141135917da913ebf1ded)
University of Exeter
Antibodies
![Intercity Emoti OS 1](https://intercitystudio.imgix.net/uploads/work/emoti-os/Intercity_Emoti-OS_1.jpg?ar=3%3A2&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=fa75c9d0da6d642846bae3d735e36968)
Emoti-OS