Martha de Lacey

Identity for London-based Baker

Identity and website design/development for London-based sourdough baker, Martha de Lacey. We created a playful hand-drawn design concept – working with artist and illustrator Alec Doherty on the logotype, a portrait of Martha and Olive (Martha's dog), as well as a series of food-based illustrations and a sub-brand logo for #TheMuffKitchen. To sit alongside the illustrative elements of the identity, we also created a series of graphic awning-inspired patterns, paired with a clean typographic approach.

Intercity Martha de Lacey 9
Intercity Martha de Lacey 8 Intercity Martha de Lacey 7

The project included the design and development of Martha's website, home of #TheMuffKitchen cooking school, with functionality including a member's area, quick filtering, sort-and-search recipes and the ability to collate personal recipe collections.

Intercity Martha de Lacey 3 2 Intercity Martha de Lacey 4 Intercity Martha de Lacey 5 1
Intercity Martha de Lacey 2

Related

Intercity Art Sole Cortez i D 2 original bf7fda941398307b1dc33bae7f032d32

Nike

Art & Sole Cortez

Intercity Heathrow 11 original 57fb5332898b2d9ade71c842577e336b

Heathrow

Olympic Icons

Intercity Website Rabble 1

Rabble

Filmmaking Made Fun

Elsewheres still 2

University of Exeter

Elsewhere(s)