An Identity Rooted in Sustainability

With a clear focus on environmental values, The Garden is a vintage clothing retailer that sells a unique selection of hand-picked items. Our visual identity was inspired by the company's sustainable ethos and embraces imperfection to reflect the character of pre-worn clothing. Using a colour palette of natural tones, paired with a series of illustrations inspired by vintage patches, we wanted the identity to communicate both The Garden's environmental credentials and their product offering. As part of the project, we also created a bespoke hand-drawn typeface that is used for various logo iterations, as well as across the wider identity.