Arts University Plymouth

Mirror

Intercity helped launch a new name, identity and website for public art gallery, Mirror (previously The Gallery at Plymouth College of Art). Mirror is dedicated to supporting the arts ecology in the South West, whilst having a national and international perspective. Our identity concept focused on the theme of duplication, utilising a flexible design system that can change and evolve depending upon application.

‘Intercity listened carefully to our needs, incorporating the views of the team at Arts University Plymouth, as well as the artists and other external consultants we worked with throughout the design process. The Mirror identity is striking and distinctive, and it's been great to see how the design has evolved across different assets — from large-scale signage to social media posts. We feel that the Intercity's work has really helped establish Mirror and build our audiences.’

Hannah Rose – Curator

The scope of work also included a design guidelines document with application examples, animations, gallery signage, print collateral, social media assets, plus the design and development of the Mirror website - a comprehensive online resource for projects both past and present.