Full brand identity including logo, stationery, website, signage and a comprehensive design guidelines manual for London-based creative PR agency, The Academy. Intercity created a brain-inspired mark, combined with a design system of connecting lines, to help communicate the agency ethos of ‘intelligent thinking, applied creativity, connected to the right people'.
As part of our work on the identity, we also designed two brand books for the agency. A guide to core principles and working methods, The Academy Way utilises matt lamination and bronze foil-blocking for the covers, contrasted with an uncoated paper stock for the inside pages.
An image-led publication showcasing the agency’s best work, The Academy Volume 1 again utilised bronze foil-blocking on the front and back covers.
University of Exeter
Now's The Time
Rebranding Intelligent Thinking