The Academy
Inspired by Intelligent Thinking
Full brand identity including logo, stationery, website, signage and a comprehensive design guidelines manual for London-based creative PR agency, The Academy. Intercity created a brain-inspired mark, combined with a design system of connecting lines, to help communicate the agency ethos of ‘intelligent thinking, applied creativity, connected to the right people'.
![Intercity The Academy 8 01](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_8-01.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=792fc12badec98a78c452e7bed5ded1e)
![Intercity The Academy 2 original ec49bf1d35322683e1019089cc82d9bc](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_2-original-ec49bf1d35322683e1019089cc82d9bc.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=f4de09ed8dd0f7433c5a19ddade57023)
![Intercity The Academy 9](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_9.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=723a19e01873eb30136e34d6f755118b)
![Intercity The Academy 10](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_10.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=85273bddca8d6fde9dcd394f6a507090)
![Intercity The Academy 4 original 45dfc430617beff053d4bff35f774650](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_4-original-45dfc430617beff053d4bff35f774650.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=d879b65f479b2c13c454a4ee149f5891)
![Intercity The Academy 5 original 85dd26848a7ec8219d8f9309c51c6727](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_5-original-85dd26848a7ec8219d8f9309c51c6727.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=acd3b7e1a3a12f4ccf7b471b06d8dd46)
![Intercity The Academy 11](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_11.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=1da34048f3eae5ab01241dc8931d2fae)
![Intercity The Academy 152 original 382fa9771275d6dcf1ba1d2c327c1130](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_152-original-382fa9771275d6dcf1ba1d2c327c1130.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=d413996ec6ccdceb203f96c05ac28dcb)
![Intercity The Academy 1 01](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_1-01.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=ed2476d1fb55735218078e3a9fa0ef20)
![Intercity The Academy 2 01](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_2-01_2023-04-21-103105_bdcz.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=36960c665432516680ab7091b232df21)
![Intercity The Academy 3 01](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_The-Academy_3-01.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=e9197765ec801918899fb402e6c6db44)
As part of our work on the identity, we also designed two brand books for the agency. A guide to core principles and working methods, The Academy Way utilises matt lamination and bronze foil-blocking for the covers, contrasted with an uncoated paper stock for the inside pages.
![Intercity TA Books 2 original 4c22ef84474e5987b5779e18069cdb74](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_2-original-4c22ef84474e5987b5779e18069cdb74.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=0519ca96608d4822e11c2d7fe12b7f9f)
![Intercity TA Books 1 original c18ac9c51a39209c719c14ce4fff8dea](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_1-original-c18ac9c51a39209c719c14ce4fff8dea.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=e24acebb404ea74fe66b8d6a6f96f8a0)
![Intercity TA Books 3 original 3f2c42a166811d5e34dcf8f468b42fd3](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_3-original-3f2c42a166811d5e34dcf8f468b42fd3.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=c0be22807733c423180a1e68592b3fe1)
![Intercity TA Books 4 original ac03e66a5c29dcdcd94fdca2fa862888](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_4-original-ac03e66a5c29dcdcd94fdca2fa862888.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=e23a8a26308ad8010938f1713e92aee0)
![Intercity TA Books 6 original 9bd3596c05136ab6f50754163482f9c0](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_6-original-9bd3596c05136ab6f50754163482f9c0.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=e1413c6634cebd77be93f04c297b2e98)
![Intercity TA Books 8 original 6bc5dab736de346ed671983d0c5e5845](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_8-original-6bc5dab736de346ed671983d0c5e5845.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=05f24168fd352827e82020ffad7dfbe6)
![Intercity TA Books 10 original f9504d28a7092bd5eaf75ac087e6b09a](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_10-original-f9504d28a7092bd5eaf75ac087e6b09a.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=388e268149700ae49bb877a8b0bbb67a)
An image-led publication showcasing the agency’s best work, The Academy Volume 1 again utilised bronze foil-blocking on the front and back covers.
![Intercity TA Books 12 original 419e9057d0148da9d3a6abe08f5ab560](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_12-original-419e9057d0148da9d3a6abe08f5ab560.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=d7d4e6089f4534b8ea2a8ad22a07a7eb)
![Intercity TA Books 11 original 0d2794cc646c38be0856d0dbd29ddc44](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_11-original-0d2794cc646c38be0856d0dbd29ddc44.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=477d355ae2c064f42937d15defbb4c81)
![Intercity TA Books 12 original 419e9057d0148da9d3a6abe08f5ab560](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_12-original-419e9057d0148da9d3a6abe08f5ab560.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=d7d4e6089f4534b8ea2a8ad22a07a7eb)
![Intercity TA Books 13 original f96d7e87477a06357555b60b2ca53112](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_13-original-f96d7e87477a06357555b60b2ca53112.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=bf46cfb80516c8ebd79bfaa86c05b131)
![Intercity TA Books 14 original e0a8c26c4743781bdc414938e80e4f24](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_14-original-e0a8c26c4743781bdc414938e80e4f24.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=b91a0b23d6a1b7d71298c891c37a163a)
![Intercity TA Books 16 original 24a5252ab22a6b4d8f81dd7ec172bd74](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_16-original-24a5252ab22a6b4d8f81dd7ec172bd74.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=9160f811d223fb642b1eb184a1bd22b3)
![Intercity TA Books 17 original 94f4902105d26a3700f391f1f68fec71](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_17-original-94f4902105d26a3700f391f1f68fec71.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=3cfcc6ae193c4569744281f4cf329c32)
![Intercity TA Books 18 original 902f72d05790b9e523bf3485bb8a45ba](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_18-original-902f72d05790b9e523bf3485bb8a45ba.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=7cfb41f3f2e46e3fa7179a8e3ea46c8b)
![Intercity TA Books 19 original 9d454e64e6d46314288655c752f4ebdc](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_19-original-9d454e64e6d46314288655c752f4ebdc.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=bc1dbb8d8528ec71d288907b9d524363)
![Intercity TA Books 19 original 95f1f54824277fce2c05ecec9aa3ccba](https://intercitystudio.imgix.net/uploads/work/the-academy/Intercity_TA-Books_19-original-95f1f54824277fce2c05ecec9aa3ccba.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=b0d63e60f932b4b9b6d0711e573d98df)
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The Academy