An Identity Inspired by Intelligent Thinking
A full brand identity including logo, stationery, responsive one-page website, interior signage/graphics and a design guidelines manual for London-based creative PR agency, The Academy. Intercity created a brain-inspired mark combined with a design system of connecting lines to help communicate the agency ethos of ‘intelligent thinking, applied creativity, connected to the right people'.
Additionally to our work on the identity, we created two brand books to showcase The Academy's offering and best work. The Academy Way is a guide to the agency's principles and working methods, contrasting smooth matt, foil-blocked covers with an uncoated paper stock for the inside pages.
Using a bronze foil-block on the front and back covers, Volume 1 is an image-led publication featuring a selection of the agency’s best work.
Identity for Asian Food Specialist
University of Exeter