Bicycle Lifestyle Store

Intercity were commissioned to create an identity for Forever Pedalling, a bicycle lifestyle store in the heart of Bristol. The final logo is inspired by 80s surf, skate, BMX and graffiti styling. The brief for the project required something hand-drawn and, after practising our calligraphy skills and spending many hours putting pen to paper, we came up with three core versions of the logotype for mutiple usage options. The images shown here display various applications of the identity including T-shirts, cycling kit and signage from the store iteslf.