Website for Asian Food Specialist

Intercity refreshed and consolidated the brand identity for Asian food enthusiast, Pippa Middlehurst (aka Pippy Eats) – ensuring visual consistency and coherence though her website, products, events, and social media. Working with illustrator Han Valentine, we created a bespoke typeface, pattern library and various other illustrated assets.

Intercity also designed and developed the Pippy Eats website – helping to establish Pippa as one of the UK's most influential Asian food chefs. The platform enabled her to promote events and sell produce, as well as send and manage email campaigns, contacts and lists.