Identity for Asian Food Specialist

Intercity have designed and developed an E-commerce website for Asian food enthusiast, Pippa Middlehurst (aka Pippy Eats). The website enables Pippa to promote events and sell produce, helping to establish her as one of the UK's most influential Asian food chefs. Built using Craft CMS, the platform also gives Pippa the ability to send and manage email campaigns, contacts and lists.

In addition to the online platform, Intercity solidified the Pippy Eats brand identity, ensuring visual consistency and coherence though her website, physical products, events, and social media. Working with illustrator Han Valentine, we created a bespoke typeface, pattern library and various other illustrated assets.