This Is Where We Are
Intercity were commissioned by i-DAT and Tate Modern to create an overall aesthetic and animated visualisation for This Is Where We Are (TIWWA), an immersive algorithmic sculpture made especially for the opening of the new Tate Modern Switch House in 2016.
Fuelled by collectively generated behavioural, environmental and social media data, audiences could engage, interact and play with the algorithms that generated the digital artwork. TIWWA invited audiences into a sculptural space where they could see, hear and interact with the data of everyday lives, contributing to an evolving artwork which questioned the influence of algorithms on our behavior.
Digital Marketing Identity
Martha de Lacey
Identity for London-based Baker
University of Exeter