Nike

Presto iD

Originally released in 2000 as the T-shirt for your feet, the Air Presto recently made its return to NIKEiD. Inspired by the Presto's original advertising campaign, Intercity collaborated with illustrator Matthew Bromley to celebrate the relaunch of this classic Nike silhouette.

Nike customers were offered the opportunity to sign up through the Nike website and receive a personal iD session alongside Bromley at NikeTown London's SNKRS Cube. For the lucky few who managed to get a place, Bromley created a personalised character based on the customer's shoe design/inspiration. This bespoke was then printed onto a T-shirt and tote bag to make up a very special edition Presto iD pack.