Nike
Free Run iD
During the lead up to the London Olympics in 2012, Intercity curated the Nike Free Run iD project/exhibition at the gallery space within pop-up shopping mall Boxpark. Entitled Free Run iD: Designed by Our Hopefuls, Illustrated by Our Homegrown, the project saw Intercity commission a group of 11 East London artists to create a visual response to 11 athlete-designed Nike Free Run+ iD shoes. The athlete/artist collaborations included Mo Farah/Lucas Dillon, Martyn Rooney/Fran Marchesi, Dai Greene/Esther McManus, Holly Bleasdale/Rob Flowers, Perri Shakes-Drayton/Matthew Bromley, Hannah England/Hugh Frost, Jodie Williams/Michael Willis, Greg Rutherford/James Dawe, Jack Green/Mr Gresty, Jo Pavey/Dominic Owen and Harry Aikines-Aryeetey/Ellie Andrews.
![Intercity Nike Free Run i D 32 original 59f07b7c4a6ff0709a056d3e11d97114](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_32-original-59f07b7c4a6ff0709a056d3e11d97114.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=81ab66c9f23b8ac5faf04e1fde9cb571)
![Intercity Nike Free Run i D 16 original bf328d0fe69f854d2c8fc0ccee73aa29](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_16-original-bf328d0fe69f854d2c8fc0ccee73aa29.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=e6828deceaf9b01f800fb160dfb037f5)
![Intercity Nike Free Run i D 18 original 2a3c5d4b8547d905f3efdcbf88ce8c73](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_18-original-2a3c5d4b8547d905f3efdcbf88ce8c73.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=640a5db16480f5bd8e0ece979eb7cb01)
![Intercity Nike Free Run i D 19 original ef93d2e21a4131d73e9acd448de6577e](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_19-original-ef93d2e21a4131d73e9acd448de6577e.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=33a18569c3d2e1e43b96167ec1d4dfea)
![Intercity Nike Free Run i D 23 original e0555ac6622edd42627f9ae2c22d68d1](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_23-original-e0555ac6622edd42627f9ae2c22d68d1.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=5847abf5fcac75e71d50a83efaf8cd6c)
![Intercity Nike Free Run i D 24 original 8a3814d155c05912e49d1688462a506c](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_24-original-8a3814d155c05912e49d1688462a506c.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=abbbffcb8adf0312cc65449c8a9c5376)
![Intercity Nike Free Run i D 1 original cc65775f99eb11f13b6d20cd6effee38](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_1-original-cc65775f99eb11f13b6d20cd6effee38.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=25f5c4e0edfbdc67898be7e2969add6a)
![Intercity Nike Free Run i D 2 original 8aa44ba705022007675f13e8fa632f40](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_2-original-8aa44ba705022007675f13e8fa632f40.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=523ee30abcb9770ec6da26121e5e8466)
![Intercity Nike Free Run i D 3 original 76bccbae7ab8e8873ef3c60a65e88f90](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_3-original-76bccbae7ab8e8873ef3c60a65e88f90.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=e8aedd3c8c6f704553c13e99bc39da51)
![Intercity Nike Free Run i D 8 original 88c0e2e1b21a1a9e2e6201903786663d](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_8-original-88c0e2e1b21a1a9e2e6201903786663d.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=0efe47e569ac776483c8ad87414f26b8)
![Intercity Nike Free Run i D 11 original 422fe39d3aef6b5288187e8646c81fc2](https://intercitystudio.imgix.net/uploads/work/free-run-id/Intercity_Nike-Free-Run-iD_11-original-422fe39d3aef6b5288187e8646c81fc2.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=c506d81ef5d55d082d882b2c71997ebf)
Related
![Intercity Website Cookng at the Corner 2](https://intercitystudio.imgix.net/uploads/work/gathered/Intercity-Website_Cookng-at-the-Corner_2.jpg?ar=3%3A2&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=524a99a5d0c2679640214296f9b56d28)
Fotonow
Gathered: Cooking at the Corner
![Intercity Nike Presto i D 1](https://intercitystudio.imgix.net/uploads/work/presto-id/Intercity_Nike-Presto-iD_1.jpg?ar=3%3A2&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=62cc270a2d35c8e9a3cdd8daa6c6791a)
Nike
Presto ID
![Intercity Art Sole Cortez i D 2 original bf7fda941398307b1dc33bae7f032d32](https://intercitystudio.imgix.net/uploads/work/a-s-cortez-id/Intercity_Art-Sole-Cortez-iD_2-original-bf7fda941398307b1dc33bae7f032d32.jpg?ar=3%3A2&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=0663b21b84d9b6c546332eaec6decc4f)
Nike
A&S Cortez iD
![Intercity Website Colours of Film 1](https://intercitystudio.imgix.net/uploads/work/colours-of-film/Intercity-Website_Colours-of-Film-1.jpg?ar=3%3A2&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=88f3426a7b70fb6a670ea23e7e252eca)
Quarto