During the lead up to the London Olympics in 2012, Intercity curated the Nike Free Run iD project/exhibition at the gallery space within pop-up shopping mall Boxpark. Entitled Free Run iD: Designed by Our Hopefuls, Illustrated by Our Homegrown, the project saw Intercity commission a group of 11 East London artists to create a visual response to 11 athlete-designed Nike Free Run+ iD shoes. The athlete/artist collaborations included Mo Farah/Lucas Dillon, Martyn Rooney/Fran Marchesi, Dai Greene/Esther McManus, Holly Bleasdale/Rob Flowers, Perri Shakes-Drayton/Matthew Bromley, Hannah England/Hugh Frost, Jodie Williams/Michael Willis, Greg Rutherford/James Dawe, Jack Green/Mr Gresty, Jo Pavey/Dominic Owen and Harry Aikines-Aryeetey/Ellie Andrews.
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