Luxury Flight at the Jet Centre

Intercity produced a series of hoarding visuals for London City Airport’s premium Private Jet Centre. The starting point for the project was the art direction of a set of photographic images that took elements from the centre and gave them a premium air travel aesthetic. Examples include coffee cups made to look like plane windows and glasses of champagne made to resemble the lights of a runway. Using these images, we then designed a series of hoarding panels which combined the photography with typography and branding elements. As part of our work for the Private Jet Centre, Intercity also produced a premium leave-behind 'passport' to help promote the centre's services and facilities.