Uniting the In-House Creative Community

The In-House Agency Leaders Club (IHALC) brings the in-house agency community together to learn from, support and inspire each other. After growing rapidly since its inception five years ago, IHALC approached Intercity to give them a brand new visual identity – something that both expressed their core principles and reflected the warmth and inclusivity which characterises everything that they do. 

Focusing on the core value of leadership, our identity uses a dynamic flag motif for the main wordmark – a symbol to represent IHALC’s unifying vision and shared goal. The design concept pairs the wordmark with a flagpole-like vertical line grid, which also flows into a series of single-line illustrations, by William Luz, that represent IHALC’s core offerings. As part of the project, Intercity supplied a comprehensive guidelines document, various event-related templates and front-end design of the IHALC website.