Waltham Forest Our Place

Intercity created a vibrant campaign identity for the London borough of Waltham Forest. The Our Place campaign required a visual solution to three separate identity strands: My Place, Your Place, and Our Place. To solve the problem, we worked with multiple line styles to typographically represent the three core elements of the project. The primary Our Place logo is rendered using a five-line type style, while Your Place is rendered using a three-line style and My Place is rendered using a two-line style. This design concept was then extended to create various graphic patterns to be used as additional static design elements or dynamic animated visuals.