The Fly Up

Heathrow is working hard to take carbon out of flying. The most significant way to reduce carbon is to convince airlines to power their planes with Sustainable Aviation Fuel (SAF). Despite being one of the largest users of SAF in the world, Heathrow’s efforts were not necessarily landing with the media or the public. We worked with The Academy to create a series of assets to help promote Heathrow's new reduced SAF initiative. Outcomes included the project identity, flags, stickers and table talkers.