Summer Campaign

For the LCY 2024 summer flights campaign, Intercity implemented a fresh visual direction in order to better target a premium leisure audience. By changing the emphasis of the brand colour palette, alongside a new bold and contemporary typographic approach, we created an eye-catching campaign that communicated the brand message in both an aspirational and fun way. The campaign started with a series of ads that articulated the brand truth that there’s something undeniably appealing about flying from London’s smallest and most central airport.