Live Editions

Intercity helped Grolsch to create a series of special edition bottles featuring images of live music by photographer Dean Chalkley. The bottles promoted the post-pandemic return of live music in pubs, clubs and music halls across the country. The unique Grolsch 'Live Editions' served as bottle-sized adverts for iconic British venues, with all the proceeds going to the Music Venue Trust to help struggling venues turn the lights, and music, back on. As part of the project, Intercity oversaw all stages of production.