University of Exeter

Elsewhere(s)

An exhibition initiated by students from MA Curation at the University of Exeter, Elsewhere(s) investigated different definitions of ‘home’ and cultural identity in the context of global consumerism. The show was set across a series of exhibitions and installations within Exeter’s busy shopping centre. Our identity took inspiration from the Shan Shui style of traditional Chinese painting – which often depicts misty mountain-scapes – and we created a sense of depth between typographic elements with the use of varying focus.

Bespoke Hand-carved Stamp

Zhang Zhuoran

As part of the identity, we incorporated a specially-created hand-carved Chinese stamp as a way of displaying the exhibition subtitle. Stamps often feature in Shan Shui paintings, while also referencing border-crossing and global trade. The project website also featured an interactive masthead that allowed users to digitally apply the stamp by using their cursor.