MUNCH Museum
Connect The Lines
Building on the research and innovation of the previous New Snow project, Connect The Lines is part of MUNCH Museum's ambition to explore new ways of making Edvard Munch's art accessible and engaging. The interactive exhibition invites visitors to connect to Munch's work by using creativity – drawing to explore the digital archive of over 7,000 of Munch's sketches, many of which are too fragile to display.
When visitors draw on a tablet, an artificial intelligence (AI) system analyses the drawing (using parameters such as form, colour and motif) and matches it to one of Munch's – offering access to thousands of works that have until now been largely hidden in the museum's archives. These matches can then be sent to touchscreens within in the space, giving visitors the opportunity to scroll through all shared matches. Connect the Lines also features a selection of original drawings by Munch – from grotesque caricatures and charming dog drawings, to depictions of human skin.
Intercity developed a striking and comprehensive visual identity for the project, utilising an extensive colour palette, a variety of types styles, and featuring some of Munch's small character sketches, or 'mascots'. Our scope of work included printed exhibition graphics, tablet and touchscreen user interface (UI), a full archive animation and live data screen.
Our concept for the UI focused around the use of geometric background animations combined with organic rounded shapes – as well as a ticker tape-style element for additional data. For the both the tablet and touchscreen UI, we wanted to create interfaces that were intuitive and inclusive, a playful design that contrasted the complex AI system that powers the experience. The multiple touchscreens in the exhibition have a responsive background pattern with various states: when idle, the pattern pulses to encourage interaction; when scrolling the pattern stretches; and when users shares their match to the touchscreens, the pattern rotates.
Additional elements in the space included an animation of the full digital archive of Munch's drawings – over 7,000 images shown in chronological order over a 3:30 hour looping video across eight screens. For the entrance of the gallery, we designed a live data screen to record select information about the exhibition, including number of audience drawings made and how many of Munch's drawings have been discovered. In addition to the exhibition graphics, the project also involved print elements including a visitor drawing pad and various merchandise including T-shirts and stickers – we were even able to hide a number of large vinyl Munch 'mascots' around the building.
Name Here“Working with Intercity quote goes here.”
Related
MUNCH Museum