Branding a Digital Payment Platform

After helping to rebrand Bristol Pound in 2019, Intercity created a new brand identity for Bristol Pay, a non-profit digital payment platform which aims to compete with the likes of PayPal, Google Pay and Apple Pay.

With a vision of a fairer, greener and stronger local economy, Bristol Pay enables users to make easy payments, while at the same time supporting the community and helping to make Bristol a better place to live, work and visit. Bristol Pay also developed its own points scheme – instead of earning points for shopping, users can earn them for participating within the local community, and for helping Bristol meet its One City Plan targets (like being zero carbon by 2030).

Conveying an innovative and ambitious personality, our identity uses geometric shapes to reference a payment card (symbolising easy payment) and a payment token (symbolising the points scheme). This concept was then extended as a playful and colourful design system to be used across all brand messaging, advertising and social media.