Beautiful Stool Chart

Helping to promote Holland & Barrett's gut health campaign, The Beautiful Stool Chart project saw three graphic artists (Rose Blake, Coco Lom and Bristol-based Yee Poon) each interpret the 25-year-old Bristol Stool Chart – the scale that classifies poo types to identify gut issues. In addition to commissioning, art direction and project management, Intercity also designed various in-store campaign artwork as part of the project.