To celebrate the release of the mini-edition Art & Sole book (written and designed by Intercity) and the launch of the classic Nike Cortez silhouette on NIKEiD.com, Intercity worked with Nike to design the Art & Sole Cortez iD sneaker collection.
As part of the project, we commissioned four artists - Jiro Bevis, Matthew Nicholson, Shantell Martin and Rose Stallard - to create an artwork for one of four limited edition Art & Sole book covers. Working with different media; print, moving image, sculpture and sneaker-art respectively, the artists' brief was simply to interpret the Cortez sneaker using a specifically assigned colour - red, magenta, green or blue - which correlated to the category-signifying contents dots of Art & Sole . A book featuring each artist's artwork was then packaged in a bespoke sneaker box (also designed by Intercity) alongside a pair of the Art & Sole Cortez sneakers. The moving image piece created by Shantell Martin (shown below) was also included within the packs on a Cortez-shaped flash-drive.
The sneakers themselves are tonal grey, referencing the blank-canvas shoe colour that is synonymous with NIKEiD, and have a gum outsole that pays homage to the first ever Cortez. We also added an embroidered ampersand to the heel and a colour-coded accent in the lining of the shoe to coordinate with the associated artwork.
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