Kinoko
The Journal
In 2014, Intercity designed The Journal as part of a wider brand refresh for UK-based cycle store Kinoko. The quarter-fold newspaper included a mix of cycling-themed content (including photo-stories, interviews, product reviews) and was distributed at the Bespoked bicycle show as a way to introduce Kinoko's customers to the new visual direction.
For the brand refresh itself, we created a complete design guidelines document that reinforced Kinoko's new editorial focus. The guidelines included the introduction of a new display typeface, as well as a simplified colour palette.
![Intercity Kinoko 11](https://intercitystudio.imgix.net/uploads/work/the-journal/Intercity_Kinoko_11.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=9c62a29be4517d771290f488ca269c69)
![Intercity Kinoko 12](https://intercitystudio.imgix.net/uploads/work/the-journal/Intercity_Kinoko_12.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=feb5eb7ce3fd7885ad09e7f551827527)
![Intercity Kinoko 13](https://intercitystudio.imgix.net/uploads/work/the-journal/Intercity_Kinoko_13.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=5342102d39d0a34d4e69b5a9d30b13c2)
![Intercity Kinoko 14](https://intercitystudio.imgix.net/uploads/work/the-journal/Intercity_Kinoko_14.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=bb103d179ef8ac757fe08c775917d123)
![Intercity Kinoko 15](https://intercitystudio.imgix.net/uploads/work/the-journal/Intercity_Kinoko_15.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=c4e9952d1096c6389870860518f3fb7f)
![Intercity Kinoko 16](https://intercitystudio.imgix.net/uploads/work/the-journal/Intercity_Kinoko_16.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=bc52424314dfbb59b3651bc166da7ff5)
![Intercity Kinoko 7](https://intercitystudio.imgix.net/uploads/work/the-journal/Intercity_Kinoko_7.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=0e14287a3432adc3d8bbbfcb82747e41)
![Intercity Kinoko 8](https://intercitystudio.imgix.net/uploads/work/the-journal/Intercity_Kinoko_8.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=745c9d6802e83d227d55677361a2778e)
![Intercity Kinoko 9](https://intercitystudio.imgix.net/uploads/work/the-journal/Intercity_Kinoko_9.jpg?ar=&auto=compress&fit=crop&fm=auto&ixlib=php-3.1.0&q=80&w=20&s=26045f44458e52cf8c570e49d7d8f029)
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Quarto