Focus Routes

In order to increase passenger awareness of London City Airport’s many destinations, Intercity created a campaign of location-based print and video ads to be shown in and around the airport terminal. To bring the uniqueness of each destination to life, we zoomed in on the traveller journey, from cityscapes and tourist attractions to more personal street-level detail. As well as being shown in the terminal itself, the imagery was also used as part of a wider social media campaign.